A HTML banner not only contains single graphics, but also additional HTML commands, which are implemented into the source code of the ad. The addition of these commands creates interactive elements, such as drop-down menus, or check-off boxes, which the users can use to make their selections. The addition of JavaScript allows the user’s commands to be processed within the banner. As a result, additional information, such as the calculations of rates, search windows, can also be provided within the banner.
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| What are these advertising types suitable for? |
Product information; Presentation of products within categories (CDs, Books) Search functions, calculations and registrations |
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Where can I book these types of advertisements? |
On all web sites represented by ad pepper media |
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What are the user’s technical requirements? |
JavaScript must be enabled |
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What is the technical Reach? |
High, over 95% of all users |
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What are the evaluation possibilities? |
Impressions, Clicks, data submitted |
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What are the Advantages of these advertising forms? |
Offers interaction, allows for communication with user, usually delivers higher Click-Through-Rates |
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