Strategic Partnership Broadens SourceForge’s Direct AdSales into European Markets
Nuremberg, Germany and Mountain View, Calif. USA - August 18th, 2008. SourceForge, Inc., the world`s leader in community-driven media and largest network of elite technology profesionals, today announced a sales relationship with ad pepper media to broaden sales coverage and provide online media services to advertisers and media agencies in European markets.
Under this agreement, ad pepper is marketing in Europe the network of SourceForge sites built on social media and peer-produced content. The main sites of the network are SourceForge.net and Slashdot.org.
SourceForge.net enables innovators to develop and distribute emerging technologies amongst a global community of IT- Professionals seeking and evaluating software solutions, has approximately 27 million unique visitors and 100 million page views worldwide per month. Slashdot.org, the largest community-focused tech site on the Web, with peer-tested content and debate receives an average of 5.2 million unique visitors and 50 million page views worldwide per month.
“This is a long desired partnership. 77% of visitors of the SourceForge network sites are involved in purchasing IT products or services. So we can offer national and international clients a high quality brand for successful online marketing by reaching a high number of deciders,” said Ulrich Schmidt, chairman and CEO of ad pepper media.
“SourceForge already has a large international audience with a significant amount of traffic originating from Europe,” says Jon Sobel, SourceForge, group president, media. “Reaching out to European advertisers plays to one of the main strengths of the open source community: our extremely diverse, engaged customer base from around the world. ad pepper is the premiere ad network in Europe and we’re thrilled to announce our International presence with such a strong partner”
SourceForge’s relationship with ad pepper takes advantage of expansive growth in European online ad revenue market. With 169 million people now online across ten European markets, Internet advertising topped $17 billion in revenue last year and is now the third largest ad medium behind only TV and magazines (Interactive Advertising Bureau Europe, 2007).
About SourceForge, Inc.
SourceForge’s media and e-commerce web sites connect millions of influential technology professionals and enthusiasts each day. Combining user-developed content, online marketplaces and e-commerce, SourceForge is the global technology community’s nexus for information exchange, goods for geeks, and open source software distribution and services. SourceForge’s network of web sites serves 32 million unique visitors each month* and includes: SourceForge.net, Slashdot.org, ThinkGeek.com, Linux.com and freshmeat.net. For more information or to view the media kit online, visit www.sourceforge.com. (*Source: Google Analytics and Omniture, April 2008.)
SourceForge, SourceForge.net, Slashdot, freshmeat, and ThinkGeek are registered trademarks of SourceForge, Inc. in the United States and other countries. All other trademarks or product names are property of their respective owners.
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For more information:
Thomas Gahlert
ad pepper media International N.V.
Frankenstraße 150c
Franken Campus
90461 Nürnberg
Tel.: +49 911 929057-0
Fax: +49 911 929057-157
E-mail: tgahlert@adpepper.com
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