The Challenge:

Carry out a Market Positioning Survey to measure the perception of the Brand “Volvo” and its main competitors in all industry types the company is involved in: car building, boats, buses, construction, finance, aviation, etc.

The Target Group:

B-to-B clients and professionals in the mentioned industry areas.
An international audience should be approached with coverage in Europe , the Americas and the Asian market.

The Solution:

By using our direct marketing solution iSurvey we build up a rule-based survey. We drove traffic to the 3-pages survey through the multi-thematic special interest sites of the ad pepper media network.

To avoid a distortion of the results, the company behind the survey was only disclosed to the users who filled in the whole questionnaire. On the first page we asked the users about the industry type they were working in and , based on their choice, showed them more detailed questions about the brands they know within their professional area.

For this special target group an inventive incentive had to be found. People who filled in the survey could win a dog sledge trip across the Arctic Circle. In addition to dog sledding across Swedish Lapland, the trip included a two-night stay in Sweden's most famous Ice Hotel.

The Result:

We could deliver the requested number of surveys within this narrow target group in the expected time period and hereby deliver valuable information for further marketing activities of the client.

For more Information please contact us at international@adpepper.com
or fill in our International Request Form.